commercial property
The Base - Oakleigh
Turning a challenging property market into opportunity.
Launched during a depressed property market, The Base – Oakleigh is a massive commercial development offering flexible office-warehouse units ranging in size. We had to find the most effective way to convey their potential value to investors, trades, small businesses, and even individuals looking for premium storage.
The client’s goal was simple but ambitious: sell as many units as possible while also securing tenants to maintain cash flow throughout the sales cycle.
30-sec Video Ad
how it works
Illustrating the Vision
Creative Development
We developed video content that transformed static images into immersive tours. Using AI, we created animations showing vans entering the facility, virtual walkthroughs, and multiple ways the units could be transformed—office-warehouses, showrooms, or lifestyle storage.
Expert Application of AI
AI-powered copywriting, A/B Testing, and creative production drove the work.
The standout here was AI-generated video animation, which helped buyers visualise the possibilities of each space.
Marketing System Setup
Enquiries were answered instantly via automated SMS and email. Enquiries are nurtured toward site visits or sales calls, while long-term automations kept less-engaged leads warm. The sales team to use the system, improving lead qualification and closing rates.
AI-POWERED marketing
What We Delivered
Image Ads
Our advertising strategy focused on clarity, impact, and science-backed design principles to capture attention and convert interest into enquiries.
Each advertisement has a clear, bold 'Call to Action' that highlights the logical next steps.
Messaging tailored to small business, trades, and storage buyers.
Multiple ad sets were tested across audiences, with budgets shifted to top performers.
Video Ads
AI Video Production: Communicating the vision for how these flexible commercial spaces can be utilised.
AI-powered animations showed fit-out options and flexible uses of the units.
Virtual tours and lifestyle applications highlighted the space’s potential.
15s and 30s cuts optimised for different platforms.
Landing Page
We provided strategic direction to the client’s web designer to enhance the effectiveness of their existing landing page. Our focus was on improving clarity, user flow, and conversion performance — ensuring the page communicated urgency, credibility, and investor value while remaining true to the project’s brand.
Refined copy and structure to emphasise investment opportunity and limited availability.
Recommended new hero text and imagery to better showcase the development’s premium quality.
Simplified enquiry pathways with stronger calls-to-action for brochure downloads and sales contact.
Introduced trust-building elements such as key developer and agent profiles.
Enhanced mobile layout and visual hierarchy for faster engagement and better conversion rates.
Alignment of messaging across ads, landing page, and CRM follow-up sequences.
maximising every opportunity
End-to-End Marketing System
Every Opportunity Taken!
Every enquiry flowed into our CRM, built on GoHighLevel, where automation handled the first steps instantly. Enquiries receive a welcome SMS and email that include an Investor Brochure PDF. From there, the system guides them towards arranging a call or a site tour with the Sales Agent.
Key Steps and Feeders:
Enquiries captured via ads and instant forms.
Automatic SMS + email reply with wedding package PDF.
Funnel designed to convert interest into booked site visits.
30-day nurture cycle with planning PDFs, seasonal wedding facts, and inspiration.
Landing page optimised for conversions.
Daily social media posts amplifying recent weddings and brand story.
And It Works!
600+ enquiries generated to date.
Cost per lead under $15.
Steady improvements in qualification and lead quality.
CLIENT FEEDBACK
"Pushes us to do things smarter... Mind-blowing AI!"
"We’ve been working with Simon Hammond and Spinach Effect for more than 10 years.
He is brilliant... never afraid to push back when he knows we can do things smarter... the creative content and advertising Spinach Effect has produced lately using AI has been nothing short of mind-blowing.
Always super responsive, and the value for money is far greater than with any other agency we’ve worked with in the past." - David Loakes (Sector Property)
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