HEALTH CARE

Hearing Care Experts

Driving new clients to a growing clinic with three targeted campaigns.

When Hearing Care Experts opened its new Adamstown clinic, they had no repeat business, no reputation, and faced competition from major networks like Audika and Amplifon. Spinach Effect built their marketing from the ground up, focusing on three key services:

1 - Microsuction earwax removal

2 - Workers’ compensation for industrial hearing loss

3 - Better-value hearing aids.

Using AI-driven creative, instant CRM automations, and clear funnels, we generated steady enquiries. Results quickly exceeded the target of 10–15 appointments per week, with earwax removal proving the strongest driver of fast, low-cost growth.

OUR APPROACH

Identifying and Communicating a Clear Point of Difference .

Identify the Opportunities

We worked with Hearing Care Experts to pinpoint three services that larger competitors overlook: microsuction earwax removal, workers’ compensation for industrial hearing loss, and affordable pensioner hearing aids.

Build the System

AI-powered ads, conversion-focused landing pages, and automated SMS and email messages kept prospects engaged while guiding enquiries towards bookings. Everything is optimised for conversion.

Deliver Results

With enquiries coming in at under $10 each, the clinic now exceeds its goal of 10–15 new appointments per week, with earwax removal driving fast and sustainable growth

AI-POWERED marketing

What Was Delivered

Image Ads

Our advertising strategy focused on clarity, impact, and science-backed design principles to capture attention and convert interest into enquiries.

We designed multiple ad sets targeting people 55+ years old living in the catchment area of Hearing Care Experts' new centre. There were three campaigns:

  • Microsuction Earwax removal

  • Great-value hearing aids

  • Workers’ Compensation for industrial hearing loss.

Each creative followed proven advertising science, such as minimal text, bold headlines, and clear calls to action. Three versions of every ad were produced in different formats for testing, with budgets redirected to the top performers.

Scroll through examples here >>

Video Ads

AI tools transformed static clinic images into engaging video campaigns, complete with voiceovers and music designed to stop the scroll.

  • Each service line received both 15- and 30-second versions in multiple aspect ratios, optimised for Facebook and Instagram placements.

  • These videos showcased fast relief with microsuction earwax removal, unbeatable hearing aid value, and the life-changing benefits of compensation for noise-induced hearing loss.

  • Video consistently outperformed static ads, driving higher enquiry volumes at lower cost.

Landing Pages

We developed three high-performing landing pages targeting key service areas, namely 'Earwax Removal',

'Workers’ Comp', and 'Hearing Aid Value'. Each was purpose-built to attract, educate, and convert, combining patient-friendly messaging with streamlined enquiry forms and automation that fed directly into the Marketing System for automated follow-up.

  • Distinct landing pages for each service with audience-specific messaging.

  • Clear, empathetic copy explaining benefits and next steps.

  • Optimised lead forms that qualified enquiries by service type and location.

  • Compelling visuals aligned with clinical professionalism and warmth.

  • Seamless mobile experience and fast load times.

  • Automated SMS and email follow-up via GoHighLevel for maximised conversions.

maximising every opportunity

End-to-End Marketing System

Experts in Hearing Care Marketing

Every enquiry from Facebook and Instagram ads flowed directly into our CRM, powered by GoHighLevel. The system responded instantly with a welcome SMS and email, sharing service information and prompting the next step—whether that was booking an earwax removal, exploring hearing aid options, or starting the workers’ compensation process.

Behind the scenes, staff were trained to use pipelines and opportunities inside the CRM, ensuring no enquiry was missed. Every interaction was tracked, follow-ups were automated, and leads were segmented by service type, which dramatically improved conversion rates compared to clinics without these systems.

Key Steps and Feeders:

  • Ads and landing pages captured enquiries for earwax removal, hearing aids, and workers’ compensation.

  • Automated SMS and email are sent instantly with tailored service details.

  • 2-week nurture sequences provided reminders and educational value.

  • Segmentation by service requested and pensioner enables prospects to be guided in a tailored manner.

  • Staff were trained to manage enquiries and use the system.

  • Full tracking of all communications ensured transparency and accountability.

And It Works!

  • 375+ enquiries generated at a cost per lead of less than $11*

  • 50+% conversion of enquiries into clients.

* On Ad Spend.

CLIENT FEEDBACK

"Pushes us to do things smarter... Mind-blowing AI!"

“It is a breeze working with Simon Hammond because he understands hearing care as well as any marketing guy could. I was a little sceptical at first, but the marketing continues to outperform expectations. Spinach Effect delivers, and I’d recommend them to any business, unless of course you're a hearing care provider with a clinic anywhere near mine!” - Ash Prasher (Hearing Care Experts)

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