WEDDING VENUE
Saltwater Restaurant
Turning a Hidden Gem into a Premier Destination Wedding Venue
We built a campaign that combined cutting-edge AI video production and sound editing to create ads that are generating enquiries at under $6 per lead. Our 30-day lead nurturing sequence guides brides from first click to booking a guided site tour of the venue. Using GoHighLevel, we empowered the client with automated SMS and email follow-up, social media scheduling, and custom landing pages.
60-Second Hero Video
OUR APPROACH
Your Perfect Day in Fingal Bay
Engaging Advertising
We crafted cinematic ads, emotional storytelling, and a consistent brand voice that positioned Saltwater as the perfect coastal wedding destination.
Expert Application of AI
AI-powered video production, copy refinement, and audience targeting delivered high-performing campaigns at record-low cost per lead.
Marketing System Setup
GoHighLevel enabled instant lead capture, automated SMS and email nurturing, social scheduling, and landing pages that turned interest into booked site visits.
AI-POWERED marketing
What We Delivered
Image Ads
Our advertising strategy focused on clarity, impact, and science-backed design principles to capture attention and convert interest into enquiries.
Minimal text with bold, scroll-stopping visuals.
Strong headlines and clear calls-to-action on every creative.
Three distinct ad assets developed for testing, with budgets shifted to top performers.
Multiple versions of headlines, primary text, and descriptions created for ongoing A/B testing and optimisation.
Scroll through examples here.
Video Ads
AI Video Production: 15-second and a 60-second Ads That Capture Emotion and Drive Enquiries
AI-powered production turned still photos into cinematic video content.
Music and sound editing enhanced emotional impact.
Multiple versions created in different aspect ratios for each platform.
Consistently outperformed static ads in generating high-quality enquiries.
Incredibly low production costs given the professionalism of the output.
Landing Page
The landing page was crafted to turn interest into qualified enquiries through a balance of beauty, clarity, and function. Built around emotional storytelling and data-driven design, it gives couples an instant sense of what made Saltwater unique and makes it effortless to take the next step.
Striking hero imagery and video showcasing the coastal venue.
Dual CTAs for Download Packages and Check Availability.
Clear value statements: exclusive hire, stunning photo spots, personalised planning.
Testimonials and social proof for trust and credibility.
Mobile-optimised layout with seamless GoHighLevel automation for instant follow-up.
Qualified, conversion-ready enquiries delivered directly to The Wedding Road.
maximising every opportunity
End-to-End Marketing System
Every Opportunity Taken!
Every enquiry flowed into our CRM, built on GoHighLevel, where automation handled the first steps instantly. Couples received a welcome SMS and email that included Saltwater’s wedding packages PDF. From there, the system guided them toward booking a site visit with the planner to discuss their vision.
Key Steps and Feeders:
Enquiries captured via ads and instant forms.
Automatic SMS + email reply with wedding package PDF.
Funnel designed to convert interest into booked site visits.
30-day nurture cycle with planning PDFs, seasonal wedding facts, and inspiration.
Landing page optimised for conversions.
Daily social media posts amplifying recent weddings and brand story.
And It Works!
100s of new enquires at less than $6/each (Ad Spend)!
Site visits booked
Weddings booked
Dream weddings delivered!
CLIENT FEEDBACK
"Results-focused and went above and beyond."
"Working with Simon and Spinach Effect has been an outstanding experience. He has an extreme focus on getting results and backs every step with a solid, research-based approach...
He went above and beyond to solve issues that weren’t even in his direct scope...
Always ready to put in the extra effort, making multiple iterations until we were completely happy with the outcome. Truly professional, dedicated, and a pleasure to work with. Highly recommended!" - Vinod Varma (Saltwater Restaurant)
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