AI-POWERED MARKETING
Fill Calendars
with the Clients
who drive Profits
We develop engaging advertising and engineering of end-to-end systems that optimise every opportunity to fill your calendars with the type of client who adds to your bottom line.
AI-POWERED MARKETING
Fill Calendars
with the Clients
who drive Profits
We develop engaging advertising and engineering of end-to-end systems that optimise every opportunity to fill your calendars with the type of client who adds to your bottom line.
ONE-STOP-SHOP
Our Services
From cutting-edge digital advertising to proven marketing strategies through traditional channels.
ONE-STOP-SHOP
Our Services
From cutting-edge digital advertising to proven marketing strategies through traditional channels.
AI-Powered Social Media Advertising
Google Ads & Search Marketing
Landing Pages, Funnels, & Websites
Marketing CRMs & Automations
Email and SMS Marketing
Organic Social Media
Newspaper & Magazine Advertising
Store Signage & Displays
Direct Mail
Magazines, Fliers, Brochures, & Catalogs
Customer Service Training
Logos and Brand Identity
Case Studies
Recent Projects
Saltwater Weddings
Utilising a mix of stunning creatives and a 30-day automated nurture sequence, we continue to generate highly-qualified leads and bookings for a stunning wedding venue in Port Stephens, NSW... Learn more here.
The Base - Oakleigh
Our campaign utilised AI-enhanced video production to create a vision of how their innovative commercial properties could be utilised by tradies and other small businesses. This is supported by pipelines and automated lead nurturing, which ensures no potential buyer slips through the cracks... Learn more here.
Hearing Care Experts
Three campaigns and one clear winner.
Spinach Effect was engaged to drive clients to their new hearing centre in Adamstown, NSW. The result was three campaigns focusing on 'Earwax Removal', 'Better Value on Hearing Aids', and 'Compensation for Noise-Induced Hearing Loss'. Which campaign do you think hit the mark most effectively?... Learn more here.
CLOSING THE GAPS
Why Isn't Your Marketing Working?
Most businesses waste money on advertising campaigns that fail to generate a strong ROI. Why?
Ads fail to grab the attention of their target audience, often because they're too busy.
Additionally, ads should utilise a Hook > Story > Offer format.
Marketing campaigns are too often disconnected across channels (e.g. ads, landing pages, in-store signage, and salespeople activities.)
Businesses may listen to bad advice such as: "We need to up your budget" or "It takes time to gain momentum." More often than not, this is rubbish!
The result? Money you pour into developing a sales funnel fails to gain returns, and money continues to be flushed down the drain.
It's not that you're offering inferior products and services. It's a broken system. We'll rebuild it.
CLOSING THE GAPS
Why Isn't Your Marketing Working?
Most businesses waste money on advertising campaigns that fail to generate a strong ROI. Why?
Ads fail to grab the attention of their target audience, often because they're too busy. Additionally, ads should utilise a Hook > Story > Offer format.
Marketing campaigns are too often disconnected across channels (e.g. ads, landing pages, in-store signage, and salespeople activities.)
Businesses may listen to bad advice such as: "We need to up your budget" or "It takes time to gain momentum." More often than not, this is rubbish!
The result? Money poured into developing a sales funnel fails to gain returns, and money continues to be flushed down the drain.
It's not that you're offering inferior products and services. It's a broken system. We'll rebuild it.
Our SOLUTION
End-to-End Solutions
Great marketing starts with standout ads and collateral, but we go further by building systems that capture every opportunity through high-converting landing pages, automated lead nurturing, and staff training.
1: Campaign Strategy & Creative
Smart campaigns designed around your unique story, with copy, visuals, and hooks proven to convert.
• Research to uncover triggers, objections, and buying psychology.
• Creative built to stop the scroll and drive action, not just impressions.
• Messaging structured with the Hook–Story–Offer format to engage and convert.
• AI-enhanced ad copy, images, and video assets.
2: Media Placement (Facebook, Instagram, LinkedIn, Youtube, Google)
We place ads where your customers actually spend their time and are ready to engage with your products and services, with precision targeting and budget control.
• Full-funnel ad sequencing: awareness → nurture → conversion.
• Geographic and demographic precision.
• Remarketing to the 90% who don’t convert the first time.
• Continuous testing to maximise ROI.
3: Landing Pages & Funnels
Custom funnels and landing pages that capture enquiries, qualify them, and guide them toward becoming clients.
4: Marketing CRM Software & Integration
GoHighLevel-powered CRM setup and automations — no lost leads, no missed follow-ups, just clean pipelines. So important to boosting your ROI!
• Automated email and SMS sequences
• AI-assisted responses and chatbots
• Integrations with calendars and payment gateways
• Training included!
Our SOLUTION
End-to-End Marketing Solutions
Great marketing starts with standout ads and collateral, but we go further by building systems that capture every opportunity through high-converting landing pages, automated lead nurturing, and staff training.
1: Campaign Strategy & Creative
Smart campaigns designed around your unique story, with copy, visuals, and hooks proven to convert.
• Audience research to uncover triggers, objections, and buying psychology.
• Creative built to stop the scroll and drive action — not just impressions.
• Messaging structured with the Hook–Story–Offer format to engage and convert.
• Tailored landing page and ad creative alignment for consistency across touchpoints.
• AI-enhanced ad copy, images, and video assets.
2: Media Placement (Facebook, Instagram, LinkedIn, Youtube, Google)
We place ads where your customers actually spend their time and are ready to engage with your products and services, with precision targeting and budget control.
• Campaigns engineered for each platform’s unique algorithm and audience behaviour.
• Full-funnel ad sequencing: awareness → nurture → conversion.
• Geographic and demographic precision to eliminate wasted spend.
• Retargeting strategies that bring back the 90% who don’t convert the first time.
• Continuous testing of formats (static, carousel, short-form video) to maximise ROI.
3: Landing Pages & Funnels
Custom funnels and landing pages that capture enquiries, qualify them, and guide them toward becoming clients.
• Conversion-focused design backed by A/B testing and behavioural science.
• Mobile-first layouts optimised for speed and usability.
• Integrated forms with qualification questions to filter out tyre-kickers.
• Multi-step funnels with upsell, cross-sell, or lead magnet options built in.
• Copy and visuals engineered to match the ad promise and reduce bounce rates.
4: Marketing CRM Software & Integration
GoHighLevel-powered CRM setup and automations — no lost leads, no missed follow-ups, just clean pipelines. So important to boosting your ROI!
• Automated email and SMS nurture sequences to convert leads into booked appointments.
• Centralised pipelines so every lead is tracked and managed in real time.
• AI-assisted responses and chatbots for instant engagement.
• Custom integrations with booking calendars, websites, and external tools.
• Sales team alerts and reminders to ensure zero opportunity is missed.
• Training included!
TESTIMONIALS
Trusted Across Many Industries
Healthcare | Property Development | Construction | Architectural Design | And Many More
Where marketing success turns into long-term client relationships.
"Pushes us to do things smarter. Mind-blowing AI ."
"We’ve been working with Simon Hammond and Spinach Effect for more than 10 years.
He is brilliant... never afraid to push back when he knows we can do things smarter... the creative content and advertising Spinach Effect has produced lately using AI has been nothing short of mind-blowing.
Always super responsive, and the value for money is far greater than with any other agency we’ve worked with in the past."
- David Loakes, Sector Property Group
"Results-focused and went above and beyond."
"Working with Simon and Spinach Effect has been an outstanding experience. He has an extreme focus on getting results and backs every step with a solid, research-based approach... he went above and beyond to solve issues that weren’t even in his direct scope... always ready to put in the extra effort, making multiple iterations until we were completely happy with the outcome. Truly professional, dedicated, and a pleasure to work with. Highly recommended!"
- Vinod Varma, Saltwater Restaurant
"Thank you for your contribution!"
"What a journey it has been and we would like to thank you for your contribution to the growth and success of Hearing Professionals over the last 15 years."
- Eric Fehres, Hearing Professionals
"Working with Spinach Effect is so easy."
"It’s great working with Simon and his team. The hearing check campaign has been an excellent way to attract new people to our centres, and the advertising continues to generate a strong response."
- Partho Pal, Australian Audiology Services
TESTIMONIALS
Trusted by Businesses Across Many Industries
Healthcare | Property Development | Construction | Architectural Design | And Many More
Where marketing success turns into long-term client relationships.
"Pushes us to do things smarter. Mind-blowing AI ."
"Simon Hammond and Spinach Effect are brilliant... the creative content and advertising produced lately using AI has been nothing short of mind-blowing... Always super responsive, and the value for money is far greater than with any other agency we’ve worked with in the past."
- David Loakes, Sector Property Group
"Results-focused and went above and beyond."
"Simon has an extreme focus on getting results and backs every step with a solid, research-based approach... He went above and beyond to solve issues that weren’t even in his direct scope and is always ready to put in the extra effort, making multiple iterations until we were completely happy with the outcome. Truly professional, dedicated, and a pleasure to work with. Highly recommended!"
- Vinod Varma, Saltwater Restaurant
"Thank you for your contribution!"
"What a journey it has been and we would like to thank you for your contribution to the growth and success of Hearing Professionals over the last 15 years."
- Eric Fehres, Hearing Professionals
"Working with Spinach Effect is so easy."
"It’s great working with Simon and his team. The hearing check campaign has been an excellent way to attract new people to our centres, and the advertising continues to generate a strong response."
- Partho Pal, Australian Audiology Services
how it works
From the first call to measurable results in four clear steps.
FREE Discovery Call
We'll start a video call to understand your business, your goals, and where your marketing is falling short.
We'll walk you through our processes, showing examples from businesses that we are achieving incredible results for.
From here we will go away and prepare your Marketing Proposal.
FREE Marketing Proposal
Your proposal will lays out a fully-costed action plan and timeline.
We'll present what we believe is needed to make your new marketing system a success from day one.
We’ll outline a creative and media strategy that will reach, engage, and convert them into clients .
Marketing System Setup
Once approved, we'll build out your marketing system, including:
- Ad campaigns
- Organic social media
- Landing pages
- Automated lead nurturing.
- Staff training.
We'll engineer a system that generates leads and helps convert them into valued clients.
Launch, Measure, & Scale
Your marketing system goes live! Automated systems support your team and help maximise their time. As leads start moving through your sales pipeline, we'll track ROI, and we'll continue to optimise everything. We will be doubling down on what's working and cutting what isn’t. We'll help you scale your marketing with confidence and precision.
MEET THE FOUNDER & CEO
Relationships That Begin With Results
When you engage Spinach Effect, you'll work directly with Simon Hammond, a career marketing professional with 30 years of experience across healthcare, media, property, hospitality, and more. Simon has held numerous executive roles on the client side before founding Spinach Effect and is practical, grounded, and focused on outcomes.
That’s how we build relationships with our clients that last. Spinach Effect is also at the forefront of combining proven marketing strategies with ethical use of AI. For a fraction of the cost, we can create powerful video ads and image ads, supported by complete funnel systems—to generate leads, appointments, and clients.
What sets us apart isn’t just the tools we use, but how we work. We value honesty above hype. We’ll find the “secret sauce” that makes your campaigns resonate with your target audience and deliver incredible ROI.
At the end of the day, your success is our success. That’s what drives us, and that’s what Spinach Effect is all about.
"Trust is built over time and with results, but can be destroyed in a day...
So, we don’t deal in inflated promises or overnight miracles. Instead, we set reasonable expectations, deliver on them, and then work tirelessly to exceed them. "
- Simon Hammond
MEET THE FOUNDER & CEO
Relationships That Begin With Results
"Trust is built over time and with results but can be destroyed in a day... So, we don’t deal in inflated promises or overnight miracles. Instead, we set reasonable expectations, deliver on them, and then work tirelessly to exceed them. "
- Simon Hammond
Simon Hammond is a career marketing professional with 30 years of experience across healthcare, media, property, hospitality, and more. He has held numerous executive roles on the client side before founding Spinach Effect and is practical, grounded, and focused on outcomes.
Spinach Effect is also at the forefront of the ethical use of AI. For a fraction of the cost, we can create powerful video ads and image ads, supported by complete funnel systems—that generate leads, appointments, and clients.
While we value honesty above hype, we we’ll find the “secret sauce” that makes your campaigns resonate with your target audience to deliver an incredible ROI.
Your success is our success. That’s what drives us, and that’s what Spinach Effect is all about.
SPECIAL OFFERS
Two Ways to Get Started
FREE 30-minute Discovery Call
Meet with Simon Hammond for 30 minutes that will provide amazing value for your business, sales, and marketing program:
What will be covered?
Clarify your business and personal goals.
Identify your target audiences, and map them to their buying journey.
Review the best digital platforms for reaching new clients for your industry.
Evaluate your current assets (e.g. website, landing pages, ad campaigns, and social media).
Explain how we take a 'scientific' approach to ensure effective digital advertising and stopping waste.
Illustrating why instant enquiry response automation (SMS + email) is non-negotiable.
Walk you through the Spinach Effect process for building a connected marketing system.
From here, you’ll receive a fully-costed digital marketing plan tailored to your business.
FREE Guide: "Winning Clients Online"
What you'll learn in this guide:
How to value every enquiry and turn it into a client relationship.
Why lead magnets convert interest into measurable leads.
AI-powered advertising that stop the scroll.
The importance of multi-version ad testing to find winners.
Instant forms and landing pages outperform websites.
Using a Marketing CRM and Automation to capture, nurture, and convert leads.
Organic social media that anchors your brand.
Customer service and sales training that closes the loop and maximises ROI.
Without a system, enquiries slip through the cracks. Make your marketing work for you!
SPECIAL OFFERS
Two Ways to Get Started
FREE 30-minute Discovery Call
What will be covered?
Clarify your goals.
Identify your target audiences.
Review the best digital platforms for reaching your target audience.
Evaluate your marketing assets.
Explain our 'scientific' approach to digital marketing.
Illustrate why instant and automated enquiry responses are non-negotiable (SMS + email).
You’ll then receive a fully costed marketing proposal tailored to your business.
FREE Guide:
"Winning Clients Online"
What you'll learn in this guide:
The value of of every enquiry.
Introduction to lead magnets.
AI-powered advertising.
Using A/B testing to find winners.
Instant forms and landing pages.
Marketing CRM and Automations.
Organic social media that works.
Customer service training.
Without a system, enquiries slip through the cracks. Make your marketing work for you!
MARKETING INSIGHTS
Latest Blogs
Great Ads Aren't Enough: The Case for Full Marketing Systems
Running ads is not enough. Without landing pages, instant follow-up, automation, and training, leads fall through the cracks. This post explains why complete marketing systems beat one-off ad campaign... ...more
Marketing Technologies
September 24, 2025•2 min read
Stop Wasting Time: How to Turn Lead Floods into Real Opportunities
Qualification questions and conversion APIs help filter out tyre-kickers, sharpen targeting, and save sales teams hours of wasted effort — turning messy lead lists into real opportunities that drive m... ...more
Marketing Technologies
September 24, 2025•4 min read
AI in Marketing: Levelling the Playing Field for SME’s
Straightforward insights into how AI can cut costs, boost efficiency, and help SMEs compete with bigger brands through ethical, results-focused marketing. ...more
AI-Powered Marketing
September 17, 2025•3 min read
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